How to Make Your Real Estate Office More Productive

Being productive is not about losing more sleep but about making each minute during the day count. Focusing on your core business processes and improving your client relations is what will eventually make a difference on your bottom line at the end of the day. 

So, if you want to get your real estate business back on track, take a look at these smart tips down below.

Use Smart Real Estate Apps

Apps have become highly accessible and more affordable nowadays; they are no longer just for the rich and famous. In essence, they are good for lowering overhead costs and streamlining your workflow. Here’s but a sample of the most useful ones for your real estate business:

  • Trello — project management software that helps co-workers stay on the same page. It uses a highly-intuitive card system where team members can interact with each other by assigning comments, files, and links to each of these cards, allowing you to effectively manage your workflow and stay organized.
  • Holmes for Real Estate — is a sophisticated AI chatbot that works as your personal lead management assistant 24/7 to effectively “capture, communicate, and convert online leads.” It uses relevant MLS data for asking and answering questions in real-time; it even comes with its own sense of humour, the occasional typo, and emoji to drive conversations and engage users.
  • Open Home Pro — specifically designed with real estate agents in mind. It’s an all-in-one house management tool that allows you to collect visitor notes, use digital sign-in sheets, and more; all free of charge.

Set Specific Goals and Deadlines


Oftentimes when we find ourselves goalless and purposeless we tend to perform a lot worse. The same can be said for your real estate business; in order to be more productive, you need to set yourself some concrete goals. Instead of just taking it one day at a time, set weekly, monthly, quarterly — and even yearly — goals for your office. This will drive you forward and keep your employees motivated for longer. Additionally, if you find yourself outperforming your goals (by a mile), slowly raise the bar ever so slightly to avoid getting complacent.


Non-essential tasks can sometimes clog your entire real estate apparatus, forcing you to deal with accounting and administrative work instead of growing your business. One way of combating this issue is enlisting exceptional real estate outsourcing services to free up your staff and have someone dedicated to providing you with the administrative support you need. That way your team can focus on doing highly-specialized tasks that will keep your bottom line in the green rather than wasting time on making spreadsheets and sorting payrolls.

Create a Sound Working Environment

To be productive, you need to create a positive work environment for your office; you don’t want to feel demotivated every time you walk through that door. 

Surround yourself with positive people who bring out the best in you; motivation can be contagious. Also, don’t be afraid to hire employees that challenge you (in a good way) from time to time, to keep you on your toes. Finally, if you happen to be working from home, designate a specific work area for your office space; working from your bed or your couch doesn’t really count as working (and neither is it productive).  

Limit Distractions


In the world of real estate, time truly means money. The more sluggish you are and the more time you waste on a specific task, the worse it will be for your business. Therefore, you need to work on limiting any distractions within your office. As such, social media is one of the most common ones that plague the office of many a business. 

Now, using social media for marketing is one thing but staying there for the sake of procrastination is another. Limit the time you spend on these platforms and make sure they are used mostly for business purposes. The best way to do this is to create a strict posting schedule and stick to it at all times; responding to comments being the only exception.


Follow these tips and you’ll get your real estate business back on track in no time.