Content marketing is becoming ever more present in today’s world, and while the upsides of using it for your marketing strategy are clear, it’s becoming harder to fully utilise it and set yourself apart. This is mostly due to the tendency of companies to copy what industry leaders are doing instead of focusing on what the core value of content marketing is, and that is original and diversified content. So, to help you out, today we are going to take a look at a few tips for a more efficient content marketing strategy.
Embrace video content
Videos have become the preferred way for customers to view content, as they stimulate most of their senses while also requiring substantially less effort to follow than reading a text. And, with YouTube reaching around 15 million unique active users in Australia, and other major social media platforms such as Facebook and Twitter continually working on improving their video viewing experiences, diversifying your content marketing by making videos is becoming the most efficient way to move forward.
Up until this point, you’ve probably kept away from experimenting with this way of content marketing as you assumed it’s going to take up too much of your time and money. However, with the advancements in technology, it’s becoming easier than ever for anyone to start making videos. The fact alone that you most likely have a high-end camera on your phone already takes care of most things you need to get going. With that being said, if you don’t feel like experimenting with videos yourself, there are many quality video production companies in Sydney, Melbourne and other major Australian cities which you can hire to help you produce the high-quality video content for your business.
Try making podcasts
Podcasts have seen a huge surge in popularity over the past couple of years. They fit perfectly into our busy lifestyle, where we spend hours on commutes, chores and other activities where our minds aren’t fully occupied but are still not free enough so that we can read an article or get fully immersed into a book. And the best part is, just like with videos, it doesn’t cost a lot to get started with making them, and the range of topics you can cover and the number approaches you can take is nearly endless.
Don’t neglect the basics
While it’s great to start implementing different forms of content, you shouldn’t forget about your main source of content marketing which should be your blog posts. You still need to make sure that your blogs give valuable, interesting and original information to your readers which will, in turn, improve your web traffic, and increase your overall brand awareness. However, instead of sticking to strict guidelines, you shouldn’t be afraid to start experimenting with new post formats. Switch things up a bit, instead of posting standard length texts, alternate between longer forms for more technically demanding content and shorter forms for a wider appeal.
At the end of the day, your ability to increase the efficiency of your content marketing will really only come down to one thing and that is dedication. The only way to start seeing real results is by being original and persistent with your content, it may be hard at first, and you may not be seeing the results you expected but don’t forget that the only way to build traction with your content is to keep making it until you start seeing results. Nevertheless, if you are determined and ready to take your content marketing to the next level, the best time to do it is now.