Even in the age of the internet, you can’t afford to ignore the importance of offline marketing. Why? Well, there are several reasons. First of all, promotional products like hats, t-shirts and umbrellas provide value to your target audience. Second, you can use offline methods to increase your online presence. Third, even in this day and age, not everyone is online. So, think about some effective offline marketing tactics to use in promoting your local business as soon as possible. Here are several suggestions.
Start with business cards
One of the first methods that you might want to try out is handing out business cards. Here, you need to have the contact info printed out in order for them to serve their primary purpose. Other than this, you might also use them to promote your business in a digital environment. The way in which you can do this is by adding your URL or your social media handles in contacts, as well. Keep in mind that this will add a more traditional feel to the entire interaction and that in some Far Eastern cultures (like Japan), it’s an essential part of the business etiquette.
The reason why you should use old school commercials is the fact that not everyone is online. So, if your audience predominantly consists of a bit older demographic, you should probably invest in TV, radio commercials and newspaper ads. Radio commercials are particularly effective due to the fact that people who spend a lot of time behind the wheel might encounter them several times per day. Speaking of drivers, billboards and cars with your company’s logo on them are also a great idea. Advertising in local newspapers is also a great way to appeal to the local community.
Order in bulk
In order to get the best ROI for your offline marketing campaign, you need to get a great value per unit. This means that you either need to increase the effectiveness of these materials or lower their cost. One way to do the latter is to start ordering them in great supply. This is especially handy to do if the materials in question aren’t perishable (which is almost always the case). This way, you’re getting a better deal per unit, which is what this is all about. Also, keep in mind that companies like Fast Promotional Products allow you to make particularly great bulk orders.
One of the most uncommon (but also the most effective) methods is creating street art. This method is known as guerilla marketing. The reason why this is so effective is due to the fact that it easily grabs the attention of the bystanders and may even benefit your digital footprint. This is due to the fact that people might feel the need to take a picture and post it online. If you’re lucky, you may even earn a tag or a hashtag down below.
Attending trade shows
Lastly, you need to consider meeting your target audience in person and the easiest way to do so is to attend a trade show or industry-related event. Still, portraying yourself in the best light at these events is far from easy. You need a proper team, a great branded stand, as well as some promotional materials that you can distribute to your audience. This is why you might want to make your bulk order just a tad bigger. Most importantly, you need the right attitude and enough patience to mingle with potential customers.
At the end of the day, the method that you choose is irrelevant, what matters the most is the fact that you make sure that your business is properly represented. This, nonetheless, depends on several factors. First, it’s affected by the way in which you want your audience to see you. Next, it depends on your long-term goals. Finally, it depends on your budget. By balancing between these three things, you’ll be able to make your own recipe for success.